Google AdWords: AdWords are those ads you can see on the right
hand side of the search results when you do a search at Google.com.
Advertisers pay to have their ads shown when people search for the
keywords they want to target. So, for example, if somebody is selling
synthetic engine oil, they would tell Google to show their ad when somebody
searched for "university" or "mba univesities" or other similar keywords.
And they choose how much they are willing to pay every time somebody
clicks on their ad.
AdWords gives ecoragement to vendor’s ability to sell their products online,
and it converts in to huge money maker for Google. Google wanted to
find more ways to earn money from these advertisers, and they came up
with a brilliant idea that is adsense.
